A running collection of paid-social creatives that communicate an offer fast across square and portrait placements.
Project facts
Client
Heads Up For Tails
Year
2024 to 2026
Duration
Ongoing
Role
Graphic designer, paid social
Industry
Paid social and e-commerce
The approach
A running collection of paid-social creatives built to communicate an offer fast, adapt across square and portrait placements, and keep each brand visually distinct.
Every creative starts from one primary message. The hierarchy is built for fast scanning: a recognisable brand cue, a direct hook, a clear product or offer, and only the supporting detail needed to make it credible.
The system flexes between warm lifestyle imagery, product-led layouts, offer cards, testimonials and comparison-led education. Repetition builds recognition; shifts in composition and format keep the campaign from going stale.
Heads Up For Tails
A broad paid-social system spanning product education, offer-led ads, quick-commerce partnerships, app promotion, testimonials and seasonal sale communication.
How the system works
One message, many formats
A fast-scanning hierarchy
Brand cue, direct hook, clear product or offer, and only the supporting detail that makes it credible.
Range without drift
Lifestyle imagery, product-led layouts, offer cards, testimonials and comparison-led education, held together by repetition.
15 creatives in the collection
2 placement formats: square and portrait
More projects
Razor Enterprise App Revamp: A vendor portal redesigned for 100+ suppliers, freight forwarders and internal teams across three continents. UI/UX design · Razor Group GmbH · 2025 · 10 months
Silvon D2C Website Redesign: A soft, breathable, conversion-first redesign for a modern home and living brand. Web design · Silvon USA · 2023 · 5 weeks
Social Media Posts for CricDost: A month of energetic, modular social posts for a cricket scoring and community app. Graphic design · CricDost · 2020 · 3 weeks
E-commerce A/B Test Experiments: 50+ conversion experiments across D2C brands, including the ones that failed. CRO & experimentation · Seven D2C brands · 2022–2025 · Ongoing
Urban Company Onboarding Teardown: ICPs, jobs to be done and a screen-by-screen review of the first booking flow. Product teardown · Self-initiated · 2024